About Rose NewellMy name is Rose Newell. Commercial writer, copywriter, marketing mastermind and... geek. In another life, I listened to the call of the 56k dialup modem and ended up in tech. In this life, I'm a commercial writer, helping great ideas reach an international audience. Happen to need a geek with a bit of uncharacteristic marketing-savvy to tease those ideas out of the sandbox? Here I am. Get in touch.
Self-doubt is a prerequisite to personal growth. The self-satisfied do not self-improve. Anyone we admire probably still feels self-doubt, otherwise they would not be able to maintain any position of achievement that warrants admiration.
Conversely, when we are functioning well or even thriving, but feeling pangs of self-doubt, it means we have grown, and are continuing to grow.
Self-doubt is something many of us experience, including me. That said, it’s worth reminding ourselves that self-doubt is merely the product of humility and our existing commitment to self-improvement. These are good things, and reminding ourselves of these can help us to avoid letting the self-doubt overwhelm us or form a barrier that prevents us from reaching higher.
While we continue to doubt ourselves, we are growing. The doubt we feel provides assurance that we are on the right path.
Sometimes we outgrow our Twitter handles. I did.
At the same time, once we’re established, the thought of losing the possible thousands of followers we’ve already amassed can be quite daunting. Undeterred, I looked into this anyway.
It is actually possible to change your Twitter handle through your account settings in just a few clicks. Take a look at the screenshot below:
There’s a catch:
Your old name now becomes free. At best, it turns into a Twitter 404 page. See below:
At worst, some sneaky or malicious character can spot the existing link juice pointing to your old username and that it has now become available. They can use this to spam your followers or even impersonate you, damaging your image and potentially scamming your friends.
On top of that, you lose all the link juice you already built for your old profile!
There is a semi-fix, and that involves doing what a spammer might have otherwise done in your place:
- First change your username, as described above.
- Now register a new account with your old username.
- Give this new account with your old username an appropriate profile picture that clearly indicates your username has changed. See mine below:
- Put one tweet out on that new account to direct people to your new username. For emphasis, you could use that picture again.
- Add a link to your new username in the URL part and explain that this is an old username in the profile for the new account.
- Also consider following your new username (and following your old one from the new account) to highlight that it really is you and draw more attention to the new username.
- If you so wish, you can also change your background image. I didn’t bother, as I figure the profile image is enough.
Okay, I lied. Not exactly the same links, as there is no 301 redirect going on here – but it’s the next best thing.
Now you have no excuse for not changing your Twitter handle as your brand and business evolve!
DIY server management
For a commercial writer specialised in tech like me, nothing really beats doing a few things for myself. It’s a win-win situation: I get better results for less money, and I also have a genuine reason to stay abreast of the latest developments in internet security, web technologies, and internet marketing.
I use a self-managed dedicated Linux-based VPS server to host all my websites (this one, the German and English versions of my website for the German-speaking market, and my translation blog). This works well, most of the time: I have had the occasional hiccup in the past because the traffic (and thus the negative attention attracted by…) my translation blog is simply immense. This has been a really interesting and fun educational experience, though, and has given me a different understanding and experience of internet security, web hosting and command-line server interfaces compared to most would-be competitors out there.
A small remark regarding server locations: despite this being a .co.uk domain, reflecting my British identity and international clientele, I have been hosting my websites in Germany for quite a few years due to the advantages in terms of SEO, security, and client peace of mind. I’ll discuss this in more detail later on.
Shared hosting vs. managed and self-managed VPS hosting
If this concept of avoiding shared hosting is a little new, I really suggest reading a bit more about it on dedicated blogs. In short, shared hosting involves a few drawbacks: slower performance (due to having limited resources to go around), bad neighbours (due to your website perhaps having the same IP as a few less-reputable websites), security issues (a vulnerability in other websites on the server can lead to your website also being vulnerable), possible traffic and speed limits (meaning you may have problems if your website suddenly increases in popularity), and server instability (for all of the reasons above).
In SEO terms, shared hosting can result in penalties as a result of the slower performance (search engines measure how long it takes a site to load) and being in a ‘bad neighbourhood’ (if other sites on the server are known for spam, viruses, porn or instability, your site can also face a penalty). Long downtime will also cause an SEO problem, but most shared hosting is not problematic enough for this to occur.
Your best option for SEO, speed, and stability is therefore either self-managed or managed hosting. A managed VPS will start at approx. 30 EUR per month at the bottom end, and 100 EUR and up for better-quality service providers. A self-managed VPS can be a lot cheaper (I pay around 90 EUR per year at netcup GmbH), but you really have very limited support and must be capable of taking care of everything yourself. The most you’ll get in the way of support on a self-managed VPS is being able to call them to ask them to turn the server off and on again if you’re unable to do so from your end.
Own-domain email services
If you have your own websites, you’ll want matching email addresses, right? But once we step out of the relatively easy zone of managed and shared hosting, we quickly encounter things it it is simply unwise to take on yourself. In self-managed hosting, email management is not usually included.
The server load of a mail server can also be pretty intense, and you don’t want to have your mail server playing up any time you make changes to the server that’s hosting your websites, so it’s not like you even want to just slap it onto your existing server. Those things are hacker magnets and incredibly complicated to secure and keep secure. I simply don’t have the time to learn and then keep learning all the things I would need to know to maintain a safe and secure server. Any sensible person will then decide to go with a dedicated provider…
The problem here is that most companies that will provide email services for your own domain either want you to have bought the domain from them or are based in the US. Now why on Earth would that be a problem…?
Why security and server locations matter
Things can be secure enough from a consumer-focused, casual-user perspective across the globe. (Unless you’re an Ashley Madison user, I guess…)
The thing is, businesses are not casual users. And what freelancers and small business-owners are often prone to forget is… Nor are we.
Let me explain: the value of an email inbox is not merely defined by the importance of the person it belongs to; it’s also defined by the importance of the emails it contains, and, by extension, the importance of the people sending those emails.
Me? Rose Newell? I’m pretty small fry. Trouble is, many of my customers really aren’t…
What’s this got to do with hosting, mail servers, and security? Quite a lot. See, I was previously using an email service with servers located in the United States. As Snowden’s revelations have solemnly taught us, the American government is not above partaking in a bit of corporate espionage to further the interests of the United States and its largest corporations.
What does this mean for me and my clients? Well, the risk is small. Very small. But there is an infinitesimal risk that if you are based outside of the US and are using US-based servers for your email, you are putting your and your clients’ data at risk. US companies are not only outside the realms of EU and German jurisdiction – where we have some of the strictest legislation in the world – they are also inside the jurisdiction of the US government, and could be forced to reveal information upon request. And this does actually happen.
On top of this, German data protection law (Bundesdatenschutzgesetz) is some of the strictest in the world. Since I am resident here, I have to adhere to it. There are some clauses which make this a lot easier if your servers are located within the EU, preferably within Germany.
…And those are the reasons why I decided to go for a German email provider. In this case, domainFactory MyMail email hosting.
Solution and costs
Before I continue, I want to clarify that nobody is paying me to write this article and I am receiving no commission, discounts or free services in exchange for it. I’m just referring to domainFactory as they are who I went with and I’m impressed by the service and support. If you’re looking for something similar, based in Germany, I can recommend them.
I chose domainFactory because I was impressed by the value for money for my basic IMAP email account (MyMail) with 5 GB of online storage. I am paying just 0.55 EUR per month per mailbox, plus 3.48 EUR per year for each external domain I have linked to their service. After that, the number of email aliases I want to associate with each mailbox is absolutely unlimited, at no extra cost, and unrestricted in terms of having email addresses with different domains going to the same mailbox. The setup fee is just 2.95 EUR. Have a look at this screenshot to see a breakdown of the costs. Note that the mailbox itself is billed on a quarterly basis, but the external domains are billed annually.
It should be noted that services like this one can also be used by anyone who would like a single, combined mailbox for multiple email addresses across different domains.
Setting up email aliases
To set up my different aliases on domainFactory, I first had to add each domain, free of charge, as an “external domain”. Once that was done, I was able to go to the email account details and add in each email alias – all free of charge as the emails are going to the same mailbox.
Setting up email aliases is pretty easy on Thunderbird (my PC email software): on the account settings, you simply have to click “Manage identities” and can manage the defaults and behaviour from there.
It’s also pretty easy on my iPad: after adding the main account, I simply had to click on it for more details in the settings under “Mail, Contacts, Calendars”, then click on the account address, and then click on the account address again under “Email” in the next window, and then simply add another email (my aliases) and set a default.
This becomes harder on Android. My solution was as follows:
- Set up the first account, your default account, as normal.
- Set up a second, but this time change the email address to the alias in the part that says email address, while keeping the user name part exactly as it was for the default account.
- Now change the sync settings from the default – set it to only sync the last day and only manually. This means it will only sync when you want it to (by accident!) and won’t trawl through back everything. You should also turn off alerts. You don’t need any of these things as you’ll be checking this account via the main email address. You just need this set up so you can send emails from this account.
- Now ignore any references to the combined inbox and avoid opening it, because if you do, it may well decide to synchronise that alias account, and you’ll see two copies of everything. If you use widgets, place one on your screen that shows the contents of your main email address inbox and not a combined inbox.
- If you did all of this correctly, you’ll now get an alert for any emails sent to either address, and these emails will all land in the same inbox. You will never get alerts for alias emails.
HOWEVER: you will be able to change the reply field each time to change which address you are replying from. The default sender address will still be the default, but you CAN change the sender address in any email in just a couple of clicks, even on replies!
I’m so glad I finally got this sorted out. I hope these thoughts helped others in need!